This semester I have learned so much about photography. I’ve loved it! This photo book highlights many of the assignments we had in Comm 300, and showcases all of the things I have learned. Below is a link to my photo book.
I made the photo book in Adobe InDesign, and had it printed through Snapfish. It turned out great! Let me know who what you think!
Michael Lippe Photography- Photo Book
This week in Comm 130, we created an ad for an existing campaign. I chose the Vans #Livingoffthewall campaign. The assignment was to make our own ad that would have fit in the campaign. Th main things that I felt were necessary to make my ad fit with the original was having a black and white photo of someone skating, with the vans logo on the side and the hashtag on the bottom in a similar font.
The audience are people who skate, like the style of Vans shoes, or want to use their shoes as an accessory to express themselves. This may range from men or women of the ages of 12-35. Below is a link to my slide design, please check it out! Also, below is the original ad I found and the new ad that I created.
Slide Design Final Michael Lippe
This week we were asked to choose one of our best photos to make into a print. I chose one of my shots from Bannack Ghost Town. The image is of a corner of a wall. It is torn, beat up and exposed. I chose this image because it had nice color, composition, and texture. I made edits to the original image, increasing its exposure, color, saturation, and contrast. I really wanted the aged wall and its damaged look to really stand out of the shot. I chose this image because I wanted it to be something I could hang up at home and never get tired of looking at. Below are the original and edited shots.
When I lived in California as a child, I remember we’d pass by a tree on Sunday afternoons on our way home from church. This was a special tree because it did not grow fruit. It grew shoes. Or at least I thought it did. It was known as the shoe tree, because people around town would throw their old sneakers into the branches of the tree. The branches were filled with shoes from all walks of life. It was amazing to me as a young kid.
I wanted to recreate that memory. Instead of using shoes, however, I decided to use money. How much easier would life be if money grew on trees? Would we have acres and acres of orchards? With this in mind, I set out to create a Dollar Tree.
I took pictures of a tree outside of my house, as well as a dollar bill from my pocket. I used Photoshop and Lightroom to manipulate the image. I wanted it to be believable, while also being somewhat whimsical, keeping the child fantasy alive.
For the past couple of weeks we have been learning how to create a conceptual ad through Photoshop. It has been a fun and challenging experience. Through a random generator, I was assigned to make an ad for a hammer, with the target audience of a 45-65 year old male, who is married, makes about $90,000, and has an Associates degree. This demographic connects through magazines and social media. As a result, I made two ads, one for a magazine and one for a facebook page.
Social Media Ad
I wanted my ad to appeal to the demographic in several ways. I wanted it to be masculine in design and color. The shark, while also being a hammerhead, is a symbol of strength and power. I can imagine that many men who are 45-60 years old who are married have been given some kind of to-do list by their spouses. This ad appeals to this, as it relates to the audience on something that they deal with every day. The ad is encouraging them to get that to-do list done with the help of the product, a hammer.
The action of working on a to-do list can be both bold and proactive. I used a bold type to continue the theme of action and masculinity. The logo was yellow, so I decided to use yellow in the text as well to draw the viewer’s attention. I strategically placed the hammer/shark in a way as to point the viewer to the logo. The grey and yellow also can be related to the colors seen at a construction site, continuing the concept of getting things done.
Overall, I really enjoyed this project. It helped me develop my skills in photoshop as well as challenged me to be creative. I had fun with the thought of turning a hammerhead shark into an actual hammer!